Last year it was all about the baggy tiger leggings. This spring they added the lion. And all we want to know now is what will it be this fall? I’m talking about Popupshop, a Danish children’s clothing label which was founded in 2007. Popupshop designs unisex basics, which are both sustainable and high on quality, always in-style and easy to wear. Their clothes are always produced with the purpose of minimizing environmental impact through all production stages. So no more excuses!
This AW 15/16 collection came to life by combining imaginary images of natural spaces and forms with wild animals that we usually only interfere with through books and films – all mixed into different patterns, allover prints, forms and colors that are warm, vibrant and fearless. With a base of douche basic colors, Popupshop has tried to balance the overall expressions to reflect the complexity of the meeting between urban environments and the wilderness.
In this Popupshop aw 15/16 collection, we can find cactuses, gorillas, lions, panda bears and cats. The question is what will this year’s must-have be? I’m guessing between the gorilla leggings or the cat sweater.
The new collection will be available soon! below some sneak peeks.
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